Marketing

Marketing is key to anything and everything we do online. Unless the power of your smartphone to your marketing plan.


snapseed-layer-masks

Snapseed Layer Mask

  Snapseed Layer Mask – Snapseed is a super powerful mobile photo editing application for both Android and IOS, it is made by Google and probably the most feature rich image/ photo editor available today for mobile /smartphone and tablet devices. In this snapseed tutorial, I demonstrate how to create layers, use filters and manipulate them using layer masks.  In this example, I am using a promotional flyer from The Energetic Mind T shirt range. I demonstrate how to highlight some of the Tshirts in colour whilst making the others and background black and white. I hope you enjoy the tutorial.  Find […]


why-buy-the-book

Why Buy The Book ?

My friends know me as the author of the premier smartphone media training book, they know me as a self-employed media producer (www.RobbWallaceMedia.com) and as a full time employed Digital Manager for Splash White Water Rafting (rafting.co.uk) Scotland’s premier white water rafting company.   As someone who has a wide range of key digital skills in this fast moving digital frontier, I am on many occasions the first port of call for information regarding websites, video, social media, photo editing and video editing. . No matter what the question is that I am asked, the first thing I always do […]


DIY-Marketing

DIY Marketing – With your Smartphone!

DIY Marketing Are you looking for DIY marketing ideas, cheap marketing solutions, low cost marketing, branding, marketing tools, tips, strategies, ideas, specific marketing for small businesses? Possibly you are looking for a book of resources, ideas and know how then look no further you have arrived. What is DIY Marketing? DIY – Do It Yourself, that is right the book “Smartphone Media Production” will show you how to do it yourself. Marketing – “Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be […]


Quality-Content

Quality content – Are you posting it?

Calling all business owners, DIY marketers, entrepreneurs and activists. Calling everyone who uses their phone to promote their products and services. If you currently create content for your social media, you will most likely fit into one of these two categories.   Category 1 – Passionate and driven but with NO media knowledge, practice or experience. This category of content creators regularly sends out over exposed poorly framed images, shaky non-engaging video and disastrous live streams with no knowledge of each medium, their rules, conventions etc.   Category 2 – Passionate and driven with a good understanding and practice of media knowledge. This category of content creators post out […]


Snapchat-face-mapping

Snapchat Face Mapping Comedy

The potential for using Snapchats lens feature for comedy is infinite. The Snapchat lens gives you the ability to face map any famous face to your face in real time. This allows the inner comedian to produce skits and sketches.ie to produce Snapchat Face Mapping Comedy. The catalyst On the 4th of January I released this video on Facebook. The video demonstrates some face swapping features I use for fun, ultimately the video shows folks how it is done. I used Conor McGregor and Nate Diazs (both famous MMA fighters) as examples. I shared the video out to various communities, including some […]


Facebook-messenger-fun

Facebook Messenger Fun

Facebook via their messenger app have decided to take on  Snapchat in the fun filters territory. For a while now Snapchat have been killing it with excellent “lenses” to transform your face.  Facebook can’t see growing competitor encroach on their space with gimiky fun, so they have decided to down right copy Snapchats feature ie Facebook Messenger Fun. The Facebook face mapping is faster and you do not have to touch the screen which is pretty neat. Snapchats Lenses change more regularly and their Face swap feature has, as yet not been stolen sorry replicated. Below is a video I made […]


music-video

5 Music videos shot on a smartphone / iphone

5 Music videos shot on a mobile / smartphone / iphone The times are changing, no longer does a young up and coming band need to pay big bucks to have their music videos planned, shot, professional edited and distributed by a professional media producer. As someone who earns a living from making Music Videos (and all other forms of media),  I can tell you first hand how so many bands are now taking to creating a “cheap music video” using only their phone or camcorder.   Pros and Cons As you can imagine there are many pros and many cons to […]


Iceland-snapseed-image-editing-1

Snapseed Layers and Text

Snapseed is a powerful image editing app/software for both IOS and Android smartphones. The software is made by industry leaders GOOGLE and has lots of options. Snapseed is one of the most powerful smartphone/iPhone apps available. It can be used to produce spectacular images for your business. In this tutorial, we will look at Snapseed Layers and Text. For more information about mobile/iPhone photography theory, ideas and concepts as well as image editing theory, terms and concepts check out my book Smartphone Media Production. Click here to download a copy  IOS | Android    Snapseed Layers and Text Tutorial. In this […]


kinemaster-green-screen

KineMaster Green Screen

Kinemaster Green Screen tutorial. In this tutorial, I am looking at Kinemasters Green screen or Chroma key function. Within the video, I demonstrate how to add a background, add your green screen footage, chroma key out the green and finally add some branding in the form of a URL. Kinemaster is one of the most powerful smartphone video editing apps available. It is available for both Android and IOS. Green Screens and Blue screens are used because they are non human skin colours. The use of blue screen and chroma keys are critical to how Hollywood creates its stunning VFX . This technology […]


Icelands-black-beach-iphone

Iphone Photography – It’s convenient. 

iPhone Photography – It’s convenient. Just let this image sink in for a minute. It is a prime example of the convenience of iPhone Photography, I took the photo on my Samsung Galaxy S7 because it is, in one image EVERYTHING I am writing about in Smartphone Media Production. Here is a tourist in Iceland, like me and my family doing Iceland’s famous “Golden Circle”. The sites are amazing and everyone has their cameras ready to get those all important holiday snaps, myself included. Convenience You have the option of either one of your two, top of the range compact cameras. Both […]